Julianne Purther

Hard Rock Stone Works

Comprehensive brand reinvention from video to print to CRM to website redesign. Developed a ‘Rock Done Right’ overhaul for Michigan’s leader in natural stone fabrication and installation.

Addl credits: Grace Serra Boldman/Writer

hardrockstoneworks.com Redesign

Detroit Design Print Ad (Holiday 2020)

Detroit Design Print Ad

Bourbon Bottle Design

Michigan Design Center Video

Social

Retail Brochure

Customer Appreciation Package

Rocket Mortgage Classic

Modern. Urban. Vibrant. Unexpected. These aren’t the first words you think of when you think of a major PGA tournament. At least, they never used to be. Just like Detroit wasn’t a place you’d think of for a world-class golf event. But it is now. This campaign showcases how golf and golf tournaments will never be the same.

Addl credits: Carol Joseph/Writer

Print Ad Concept

General Motors Brand

General Motors has been pushing the limits of transportation and technology for over 100 years. The ‘Wonder’ campaign is designed to tell the story of where GM has been, and more importantly, where GM is going.

2018 GM Brand 'Wonder' Video

Addl credits: Cecilia Lazar/ACD Writer

GM Wonder Autonomous :15

Addl credits: Cecilia Lazar/ACD Writer

GM Wonder Eye Tracking :15

Addl credits: Cecilia Lazar/ACD Writer

GM Manifesto with Christine Lahti

Addl credits: Matt Canzano/Global Chief Creative Officer, Cecilia Lazar/ACD Writer

General Motors Corporate

Every year GM runs 100+ ads created for various corporate and goodwill initiatives.

GM Adcraft print

Addl credits: Natalie Cavanaugh/Writer, Ed Parks/Art Director

GM Kidney Foundation print

Addl credits: Cecilia Lazar/ACD Writer

GM Adcraft print

Addl credits: Cecilia Lazar/ACD Writer

GM Crain 100 Congratulatory print

GM Automotive Hall of Fame Congratulatory print

GM Urban League print

GM PRWeek 40 Under 40 print

GM PRWeek Hall of Fame print

GM.com Content

Videos created to bring dynamic storytelling to GM.com and corporate social channels.

2018 GM STEM Video

Addl credits: Cecilia Lazar/ACD Writer

2018 GM Firebird Video

Addl credits: Cecilia Lazar/ACD Writer

Henry Ford Health System/GM Connected Care Brochure

Addl credits: John Jacob/Writer

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D Show and Adcraft

Ads for McCann and GM that promote the D Show and Adcraft.

Addl credits: Cecilia Lazar/ACD Writer, Morgan Parker/Writer, Erin Palmore/Art Director

Addl credits: Cecilia Lazar/ACD Writer

McCann/Aldi

Literally building upon our relationship with Aldi, McCann Detroit created installations using packaged goods to help feed needy families at the holidays. These pieces welcomed the community into our building and were highlighted in media outlets like Advertising Age and the Detroit News and Free Press.

Food Drive Nutcracker Statue

Designed and supervised the construction of a large-scale Nutcracker built with food donated from Aldi. After serving as a donation drop-off spot during the holiday season, the food used to build him was given to needy families.

Nutcracker Build Time-Lapse video

2014 McCann/Aldi 'Feed the Machine' video

Designed and supervised the construction of a large-scale Rube Goldberg machine built with food donated from Aldi. Served as an interactive donation drop-off spot during the holiday season. All food used to build the machine including donated canned goods were given to needy families.

MotorCity Casino Hotel

From cocktail napkins to laundry bags to property brochures, every opportunity was taken to consistently express the MotorCity Casino Hotel brand.

Addl credits: Jason Danielewicz/Writer

General Motors TRACK

Program designed to attract top student talent to career paths at General Motors.

GM TRACK Marketing

Addl credits: Natalie Cavanaugh/Writer, Marcus Morabito/Art Director

Chevy Corvette

Ads, posters and catalog work for an iconic nameplate.

Addl credits: Jerry Burton/Writer

Corvette Quarterly

As the lead art director for America’s premier Corvette-focused magazine, was responsible for visual/editorial concepting, design, photoshoot production and creative budget.

Chevy Traverse Launch

Launch campaign to introduce the Chevy Traverse

Chevy Malibu

Designed and art directed catalogs for Chevy’s leading sedan.

Motors Holding/GM

Motors Holding is an organization within General Motors that provides investment capital to develop quality GM dealerships. This campaign was developed to introduce or reinforce the brand to potential and growing dealers.

Addl credits: Cecilia Lazar/ACD Writer